hen utility-grade city transport suddenly costs as much as a pre-owned German sedan, it means only one thing: the marketers have officially won. French electric motorcycle maker DAB Motors has teamed up with German tuner BRABUS and Hiroshi Fujiwara’s Fragment Design to birth the Urban E Fragment Edition—a strictly limited run of 10 units worldwide.
This entire exercise in exclusivity started when designer Hiroshi Fujiwara spotted a standard BRABUS Urban E at Milan Design Week and bought a First Edition for himself. That personal purchase snowballed into a vanity project, but let’s look at the specs. Beneath the bespoke black paint, white accents, and carbon-fiber bits beats the exact same mechanical heart as the base model, forcing buyers to pay a massive luxury tax purely for a lightning-bolt logo and a designer's signature.
Unchanged Hardware, Inflated Price Tag
As the creators point out, this motorcycle is conceived more as a design object rather than a vehicle for daily commuting.
For your fifty grand, you get a 27-kilowatt motor pushing 37 horsepower and a respectable 475 Newton-meters of torque at the wheel. Juice comes from a 72-volt, 7.1-kilowatt-hour lithium-ion battery rated for up to 150 kilometers of urban range. If you actually leave the downtown grid and mix up your speeds, DAB Motors admits that real-world range drops closer to 120 kilometers.
Top speed caps out at 120 kilometers per hour, and charging from a standard 220-volt wall outlet takes roughly three and a half to four hours. You can drain the battery faster by triggering the Nitrous mode, which delivers peak power for a brisk 10 seconds before throttling you back to reality. It is a perfectly competent city runabout, but paying luxury-car money for white wheels and a carbon fender is charity work for collectors, not practical mobility.
What This Means for Your Wallet
Chasing down one of the ten existing motorcycles just to get a BRABUS Masterpiece white leather quilted seat and a subtle lightning bolt hidden in the taillight is a hobby for people with entirely too much disposable income. DAB Motors isn't even trying to hide the grift, throwing in a capsule collection of hoodies, jackets, and gloves to soften the blow.
For actual city living, this machine is priced out of its mind and far too precious to lock up outside a corner store. It’s an expensive dust collector for a garage trophy room, proving once again that the easiest way to kill practical urban electric transport is to turn it into an art-house fashion accessory.