uying into modern smart home gear usually means paying an endless monthly invoice just to let security cameras save clips or recognize faces. UGREEN challenged that exact rent-seeking playbook at its Smart Living Launch Event on September 1 in Foxborough, Massachusetts, unveiling its HomeAgent platform built around on-premise storage and local neural processing.
The Hardware Hubs
The HomeAgent HA100 and HA100 Pro hubs consolidate network storage, appliance control, and local AI inference into a standalone device, stripping away mandatory storage subscriptions for core features. Video feeds, personal files, and automation triggers remain on your local drive rather than bouncing through remote server farms, wiping out recurring fees and plugging obvious privacy leaks.
Instead of treating local storage, smart home control, and AI as separate components, HomeAgent combines them into a single box.
The base HA100 hub integrates Matter support and lets users search security footage locally using descriptive keywords. UGREEN also bundled its Uliya voice assistant to manage connected hardware, check event timelines, and issue vocal alerts for package deliveries or crying infants. Stepping up, the HA100 Pro adds faster network throughput, advanced computer vision, contextual control, and the ability to spin up complex automation rules straight from voice prompts.
Serious Compute and the Ecosystem
For heavy lifting, the flagship MasterAgent MA100 takes an aggressive leap by packing Nvidia's Jetson Thor T5000 platform. The MA100 gives developers room to deploy modular skills and runs full-sized AI models locally, orchestrating multi-room hardware routines without touching external data centers.
This marks a sharp pivot for UGREEN, transforming a brand best known for charging bricks and USB cables into a serious player in autonomous smart homes. Backing the hubs with security cameras, smart displays, and connected speakers, UGREEN is betting that users prefer paying upfront for silicon rather than renting access to their own living rooms indefinitely.